If you spent your teen years wandering around Melbourne shopping strips or flipping through glossy fashion mags in the early 2000s, there’s a good chance Bardot had a place in your wardrobe — and maybe your heart too.
Founded in 1996 by designer Carol Skoufis, Bardot wasn’t just another boutique on Bridge Road. It quickly became the go-to brand for flirty dresses, fitted denim, and those “going out” tops that made you feel instantly cool. Bardot had a way of making runway-inspired fashion feel within reach — and for many of us, it was our first real love affair with style.
From One Boutique to Every Girl’s Favourite
By the mid-2000s, Bardot was everywhere. Whether you were heading to a birthday dinner, school formal afterparty, or just window shopping with friends, Bardot was often the first stop.
In 2004, the brand launched Bardot Junior, bringing its signature style to kids’ occasion wear — meaning even your little cousin could be dressed to impress. Within 20 years, Bardot had grown to over 70 stores across Australia, cementing its place as one of the country’s biggest and boldest fashion names.
A Turning Point, and a New Chapter
In 2019, like many Aussie retailers, Bardot faced major challenges. Shifting shopping habits, rising costs, and the rise of online fashion giants led the brand to enter voluntary administration.
But Bardot wasn’t ready to say goodbye. Instead, it pivoted. In 2020, the brand relaunched as a digital-first label — no longer relying on physical stores, but fully embracing the online space.
With founder Carol Skoufis still at the helm, the reboot felt like Bardot had grown up a little. The new collections took on a more refined edge — think tailored silhouettes, elevated fabrics, and clean lines, while still keeping the playful femininity we fell in love with.
A Fashion Favourite Gets Conscious
One of the biggest shifts in Bardot’s modern era? A stronger focus on sustainability. As fashion lovers started asking more from the brands they supported, Bardot responded.
The label began using bio-based and recycled fabrics, introduced textile recycling initiatives, and started working more closely with local manufacturers. It’s not perfect (few brands are), but it’s a step in the right direction — and a welcome change for anyone who wants their wardrobe to look good and do good.
Bardot in 2025: Still Going Strong
While Bardot no longer has the physical store presence it once did, it’s far from gone. You can shop the collections online or find Bardot stocked at fashion retailers like David Jones, Myer, and The Iconic.
Globally, Bardot has also found its place. With international stockists including Nordstrom, Bloomingdale’s, Revolve, ASOS, and Dillard’s, this Melbourne label is now dressing women all over the world.
From nostalgic beginnings to modern reinvention, Bardot proves that Australian fashion can evolve without losing its soul.
Bardot Q&A: Everything You’ve Been Wondering
Was Bardot really founded in Melbourne?
Yes! Bardot was born in Melbourne in 1996, launched by designer Carol Skoufis. What started as a single boutique quickly became one of Australia’s most recognisable fashion labels.
Why did Bardot disappear from shopping centres?
In 2019, Bardot went into voluntary administration during a tough time for Australian retailers. Rather than close for good, the brand relaunched in 2020 as an online-first label to better meet the needs of modern shoppers.
What’s different about Bardot now?
Today’s Bardot collections feel a little more elevated — less trend-chasing, more wardrobe staples. Think structured tailoring, sophisticated dresses, and a more curated, wearable aesthetic.
Is Bardot making an effort to be more sustainable?
Yes. The brand has taken big steps since its relaunch, like using bio-based fabrics, launching fabric recycling programs, and shifting some production to local factories. It’s a work in progress, but sustainability is definitely part of the conversation now.
Can I still buy Bardot in-store anywhere?
While Bardot closed most of its own retail stores, you can still find the brand at select stockists like David Jones, Myer, and The Iconic. For those who love trying before buying, this is a great option.
Who designs Bardot now?
Carol Skoufis — the original founder — remains the creative director. Her vision continues to guide the brand, blending trend awareness with a timeless, feminine edge.
Where can I buy Bardot outside of Australia?
Bardot has gone global. You’ll find it stocked online and in major department stores overseas, including Nordstrom, Revolve, Bloomingdale’s, Dillard’s, and ASOS.
